Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products : an exploratory study in Brazil
Year of publication: |
2003
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Authors: | Carvalho, Sergio W. |
Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 1446446-9. - Vol. 4.2003, 2, p. 21-35
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Subject: | Nationalismus | Nationalism | Konsumentenboykott | Consumer boycott | Herkunftsbezeichnung | Designation of origin | Brasilien | Brazil |
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