Assessing the role of corporate reputation on brand satisfaction : a study of chemical industry
Vonny Susanti, Andreas Samudro
| Year of publication: |
2022
|
|---|---|
| Authors: | Susanti, Vonny ; Samudro, Andreas |
| Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 25.2022, 2, p. 122-138
|
| Subject: | Brand satisfaction | Corporate reputation | Perceived value | Switching costs | Firmenimage | Kundenzufriedenheit | Customer satisfaction | Chemieindustrie | Chemical industry | Markenführung | Brand management | Wechselverhalten | Switching behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-021-00118-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013279493