Assessing user attitudes toward mobile commerce in the US vs. Korea : implications for m-commerce CRM
Yoon C. Cho
| Year of publication: |
2008
|
|---|---|
| Authors: | Cho, Yoon C. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 6.2008, 2, p. 91-102
|
| Subject: | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Mediennutzung | Media usage | Kundenzufriedenheit | Customer satisfaction | Vergleich | Comparison | Südkorea | South Korea | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003764130