Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior.
Year of publication: |
1979
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Authors: | Hauser, John R ; Urban, Glen L |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 5.1979, 4, p. 251-62
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Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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