Assessment of Kenya’s tourist source markets
Year of publication: |
2015
|
---|---|
Authors: | Njiraini, Peter ; Mwongera, Nahashon ; Kiarie, Simon W. ; Wang’ombe, Hannah |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 971-989
|
Subject: | Competitive advantage | constant market share | benchmark | Wettbewerbsvorteil | Kenia | Kenya | Marktanteil | Market share | Benchmarking | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Marketing |
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