Association ambiguity in brand extension
Jooyoung Kim; Hye Jin Yoon
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Jooyoung ; Yoon, Hye Jin |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 4, p. 358-370
|
| Subject: | Markentransfer | Brand extension | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230053