Association ambiguity in brand extension
Year of publication: |
2013
|
---|---|
Authors: | Kim, Jooyoung ; Yoon, Hye Jin |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 4, p. 358-370
|
Subject: | Markentransfer | Brand extension | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
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