Association bundle-based market basket analysis
Year of publication: |
2009
|
---|---|
Authors: | Huang, Wenxue ; Krneta, Milorad ; Lin, Limin ; Wu, Jianhong |
Published in: |
Data mining for design and marketing. - Boca Raton, Fla : Chapman & Hall/CRC, ISBN 1-4200-7019-3. - 2009, p. 187-209
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Kundenanalyse | Customer analysis | Einzelhandel | Retail trade |
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