Assortment variety : too much of a good thing?
Barbara E. Kahn, Evan Weingarten and Claudia Townsend
| Year of publication: |
2013
|
|---|---|
| Authors: | Kahn, Barbara E. ; Weingarten, Evan ; Townsend, Claudia |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 10.2013, p. 1-23
|
| Subject: | Einzelhandel | Retail trade | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781370