The asymmetric dominance of cognitive versus affective country image in driving purchase : conditioning roles of cognition-affect intra-valence nature and product type
Lin Ma, Zening Song, Xuemei Bian
| Year of publication: |
2022
|
|---|---|
| Authors: | Ma, Lin ; Song, Zening ; Bian, Xuemei |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 5, p. 1-12
|
| Subject: | Cognitive country image | Affective country image | Cognitive product judgment | Affective product evaluation | Cognition-affect intra-valence nature | Product type | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2022.102007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399557