Asymmetric effect of advertising on the Chinese stock market
Year of publication: |
2019
|
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Authors: | Hsu, Ching-Chi ; Chen, Miao-Ling |
Published in: |
Applied economics letters. - New York, NY : Routledge, ISSN 1466-4291, ZDB-ID 1484783-8. - Vol. 26.2019, 2, p. 157-162
|
Subject: | advertising | asymmetric effect | cognitive dissonance | Multivariate Markov switching model | Werbung | Advertising | China | Markov-Kette | Markov chain | Aktienmarkt | Stock market | Werbewirkung | Advertising effects | Kognition | Cognition | Schätzung | Estimation |
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