Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies
| Year of publication: |
2012
|
|---|---|
| Authors: | Jia, He (Michael) ; Wang, Yonggui ; Ge, Lin ; Shi, Guicheng ; Yao, Shanji |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 4, p. 209-226
|