Asymmetric social interactions in physician prescription behavior : the role of opinion leaders
Harikesh S. Nair, Puneet Manchanda, and Tulikaa Bhatia
| Year of publication: |
2010
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|---|---|
| Authors: | Nair, Harikesh ; Manchanda, Puneet ; Bhatia, Tulikaa |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 883-895
|
| Subject: | Soziale Beziehungen | Social relations | Soziale Gruppe | Social group | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Meinungsforschung | Opinion poll | Pharmaindustrie | Pharmaceutical industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008666385