Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Year of publication: |
2012
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Authors: | Yoo, Boonghee ; Lee, Seung-Hee |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 10, p. 1507-1516
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