Asymmetrische Bindungen in Geschäftsbeziehungen des Business-to-Business-Bereichs
Michael Kleinaltenkamp; Bettina Kühne
| Year of publication: |
2002
|
|---|---|
| Authors: | Kleinaltenkamp, Michael ; Kühne, Bettina |
| Published in: |
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen. - Berlin : Springer, ISBN 3-540-44055-0. - 2002, p. 11-44
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Transaktionskosten | Transaction costs | Theorie | Theory | Wechselverhalten | Switching behaviour |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | In: Relationship Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001703234