Asymmetrische Effekte bei der Entstehung von Kundenzufriedenheit : Konsequenzen für die Importance-Performance-Analyse
Year of publication: |
2005
|
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Authors: | Matzler, Kurt ; Fuchs, Matthias ; Binder, Hans Jörg ; Leihs, Helmuth |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 75.2005, 3, p. 299-317
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
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