Athlete endorser effectiveness: model development and analysis
Year of publication: |
2011
|
---|---|
Authors: | Braunstein‐Minkove, Jessica R. ; Zhang, James J. ; Trail, Galen T. |
Published in: |
Sport, Business and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 1.2011, 1, p. 93-114
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product endorsement | Promotional methods | Marketing | Sports |
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