Athletic giving and academic giving : exploring the value of SPLIT donors
Year of publication: |
2010
|
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Authors: | Stinson, Jeffrey ; Howard, Dennis Ramsay |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 6, p. 744-768
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Subject: | Fundraising | Hochschule | Higher education institution | Sport | Sports | Motivation | Austauschtheorie | Social exchange theory | USA | United States |
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