Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hsiu-Yu Hung
Year of publication: |
2014
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Authors: | Hung, Hsiu-Yu |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 7/8, p. 594-614
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Subject: | brand attachment | brand community identification | brand community similarity | self-congruence | authentic self-expression | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Gemeinschaft | Community | Markenartikel | Brand |
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