Attention please!

We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.

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Year of publication:	2018
Authors:	Gossner, Olivier ; Steiner, Jakub ; Stewart, Colin
Publisher:	Zurich : University of Zurich, Department of Economics
Subject:	sequential sampling \| marketing \| persuasion \| attention allocation

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Series:	Working Paper ; 308
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	10.5167/uzh-159517 [DOI] 1046125567 [GVK] hdl:10419/195153 [Handle]
Classification:	D8 - Information and Uncertainty ; D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving
Source:	EconStor

Persistent link: https://www.econbiz.de/10011993801