Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising
Year of publication: |
2021
|
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Authors: | Valletti, Tommaso M. ; Veiga, André |
Publisher: |
Munich : Center for Economic Studies and Ifo Institute (CESifo) |
Subject: | online-advertising | experiments | attention | e-commerce | targeting |
Series: | CESifo Working Paper ; 8991 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 1753531721 [GVK] hdl:10419/235361 [Handle] RePec:ces:ceswps:_8991 [RePEc] |
Classification: | M37 - Advertising ; C91 - Laboratory, Individual Behavior ; L86 - Information and Internet Services; Computer Software |
Source: |
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M., (2021)
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Attention, Recall and Purchase : Experimental Evidence on Online News and Advertising
Valletti, Tommaso, (2021)
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Attention, recall, and purchase : Experimental evidence on online news and advertising
Valletti, Tommaso M., (2021)
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