Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach
Year of publication: |
2012
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Authors: | Lee, JooWon ; Ahn, Jae-Hyeon |
Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 17.2012, 1 (1.10.), p. 119-138
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