Attentional contrast during sequential judgments : a source of the number-of-levels effect
Year of publication: |
2008
|
---|---|
Authors: | Wilde, Els de ; Cooke, Alan D. J. ; Janiszewski, Chris |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 4, p. 437-449
|
Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
-
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R., (2019)
-
Measuring consumer preferences using conjoint poker
Toubia, Olivier, (2012)
-
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing, (2015)
- More ...
-
Stimulus Context and the Formation of Consumer Ideals
Cooke, Alan D.J., (2004)
-
The impact of bundle comparisons on bundle preference
Rice, Dan Hamilton, (2018)
-
An experimental test of a general class of utility models : evidence for context dependency
Chechile, Richard A., (1997)
- More ...