Attitude, adoption or acceptance? Measuring the market success of telecommunication and multimedia technology
Year of publication: |
2004
|
---|---|
Authors: | Kollmann, Tobias |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 6.2004, 2, p. 133-152
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | acceptance | acceptance model | consumer behaviour | multimedia | telecommunications |
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