Attitude and consumption patterns of the Indian chocolate consumer : an exploratory study
Year of publication: |
December 2016
|
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Authors: | Chawla, Deepak ; Sondhi, Neena |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 6, p. 1412-1426
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Subject: | Chocolate consumption | consumer decision making | consumer attitudes | Indian consumers | factor analysis | emerging markets | Indien | India | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption |
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