Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers
Year of publication: |
2013
|
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Authors: | Pikturnienė, Indrė ; Mackelaitė, Aistė |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilnius Univ. Publ. House, ISSN 2029-4581, ZDB-ID 2628550-2. - Vol. 4.2013, 1, p. 23-42
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Frauen | Women | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Kosmetik | Cosmetics | Litauen | Lithuania |
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