Attitude measurement under conditions of multiple stimuli
Year of publication: |
1971
|
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Authors: | Will, R. Ted ; Hasty, Ronald W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 35.1971, 1, p. 66-70
|
Subject: | Marktforschung | Absatztechnik |
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