Attitude of consumers towards organised retailing in globalised scenario : an empirical study with special reference to Agra City
Year of publication: |
2007
|
---|---|
Authors: | Sharma, Rajeev ; Parihar, B. B. S. ; Singh, A. N. |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 123-130
|
Subject: | Globalisierung | Globalization | Indien | India | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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