Attitude of Indian consumers toward wine : pleasure versus prescription
Year of publication: |
2008
|
---|---|
Authors: | Singh, Satyendra |
Published in: |
Business practices in emerging and re-emerging markets. - New York, NY [u.a.] : Palgrave Macmillan, ISBN 1-4039-7622-8. - 2008, p. 119-132
|
Subject: | Schwellenländer | Emerging economies | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Indien | India |
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