Attitude Towards Advertising and Information Seeking Behavior – A Structural Equation Modeling Approach
Year of publication: |
2013
|
---|---|
Authors: | Bamoriya, Hemant ; Singh, Rajendra |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Informationsverhalten | Information behaviour |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Business and Management, Vol. 3, No. 3 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina, (2017)
-
Kaynak, Erdener, (2013)
-
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin, (2018)
- More ...
-
SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant, (2012)
-
SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?
Bamoriya, Hemant, (2012)
-
SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant, (2012)
- More ...