Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Steven A. Schulz; Gregory M. Broekemier and Tim J. Burkink
| Year of publication: |
2014
|
|---|---|
| Authors: | Schulz, Steven A. ; Broekemier, Gregory M. ; Burkink, Tim J. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 3, p. 279-291
|
| Subject: | patient compliance | direct-to-consumer advertising | sales representatives | physicians | Ärzte | Physicians | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Pharmaindustrie | Pharmaceutical industry | Patienten | Patients |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489669