Attitudes of Indonesian mothers toward food advertising directed to children
David S. Waller (Marketing Discipline Group, University of Technology Sydney, Sydney, Australia), Evi V. Lanasier (Department of Marketing, Curtin University Sydney, Sydney, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Waller, David S. ; Lanasier, Evi V. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 21.2015, 4, p. 397-412
|
| Subject: | attitudes to advertising | focus groups | Indonesia | Indonesien | Werbung | Advertising | Kinder | Children | Zielgruppe | Target group | Werbewirkung | Advertising effects | Mütter | Mothers | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Online-Marketing | Internet marketing | Meinung | Opinion | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2014.885870 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432270