Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products
Year of publication: |
2015
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Authors: | Ong, Beng Soo |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 1/2, p. 180-201
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Subject: | daily deals | price discount perceptions | social coupons | customer satisfaction | customer value | purchasers versus nonpurchasers | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Wahrnehmung | Perception |
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