Attitudes and perceptions towards Islamic banking among Muslims and non-Muslims in Malaysia : implications for marketing to Baby Boomers and X-Generation
Mark Loo (Concordia University College of Alberta, Canada)
Year of publication: |
[2016]
|
---|---|
Authors: | Loo, Mark |
Published in: |
Issues in Islamic banking. - London : Auris Reference, ISBN 978-1-78154-783-0. - 2016, p. 21-46
|
Subject: | Malaysia | Islamisches Finanzsystem | Islamic finance | Konsumentenverhalten | Consumer behaviour | Muslime | Muslims | Ältere Menschen | Elderly people | Zielgruppe | Target group |
Saved in:
Saved in favorites
Similar items by subject
-
Halal tourism, is it really Halal?
El-Gohary, Hatem, (2016)
-
The adoption of Islamic banking services in Malaysia
Mahdzan, Nurul Shahnaz, (2017)
-
Predictors of Islamic banking adoption among Muslim customers in Nigeria
Ezeh, Precious Chikezie, (2024)
- More ...
Similar items by person