Attitudes toward advertising and price competition in the press industry
Year of publication: |
2004
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Authors: | Gabszewicz, Jean Jaskold ; Laussel, Didier ; Sonnac, Nathalie |
Published in: |
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International. - Amsterdam : Elsevier, ISBN 0-444-50995-X. - 2004, p. 61-74
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Subject: | Printwerbung | Print advertising | Unvollkommener Wettbewerb | Imperfect competition | Presseverlag | Press publisher | Preiswettbewerb | Price competition | Theorie | Theory |
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