Attitudes towards direct marketing, privacy, environment, and trust: Taiwan vs. U.S.
Year of publication: |
2004
|
---|---|
Authors: | Lee, Monle |
Published in: |
International Journal of Commerce and Management. - Emerald Group Publishing Limited, ISSN 1758-8529, ZDB-ID 2069832-X. - Vol. 14.2004, 1, p. 1-18
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Taiwan | USA | Direct marketing | Internet | Individual perception | Developing countries | Trust | Privacy | Consumer research |
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