Attitudes towards DTC advertising in Australia: An exploratory study
Year of publication: |
2004
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Authors: | Miller, Kenneth E. ; Waller, David S. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 23.2004, 3, p. 389-406
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