Attitudes towards offensive advertising: Malaysian Muslims' views
Year of publication: |
2010
|
---|---|
Authors: | Cyril De Run, Ernest ; Mohsin Butt, Muhammad ; Fam, Kim‐Shyan ; Yin Jong, Hui |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 1.2010, 1, p. 25-36
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Advertising effectiveness | Public opinion | Religion | Islam | Malaysia |
-
Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril, (2010)
-
Mansour, Ilham Hassan Fathelrahman, (2016)
-
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay, (2013)
- More ...
-
Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements
Mohsin Butt, Muhammad, (2010)
-
Lo May Chiun, (2009)
-
Lo, May-chiun, (2009)
- More ...