Attracting a geographically diverse patient base : who is willing to travel for hospital care?
Year of publication: |
2022
|
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Authors: | Thornton, Michele ; Howard, Lindsey ; Martin, William |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 4, p. 561-578
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Subject: | Cultural competence | Health-care consumers | Health-care marketing | Hospital care | Medical tourism | Patient migration | Krankenhaus | Hospital | Gesundheitsversorgung | Health care | Patienten | Patients | Gesundheitstourismus | Health tourism | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Krankenhauskosten | Hospital costs | Gastgewerbe | Hospitality industry |
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