Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
Year of publication: |
2012
|
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Authors: | So, Siu-ian A. ; Dioko, Leonardo A. N. ; Fong, Hoc N. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 18.2012, 4, p. 341-357
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Subject: | Tourismusmarketing | Tourism marketing | Marktsegmentierung | Market segmentation | Glücksspiel | Gambling | Kulturgüter | Cultural heritage | Macau |
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