Attracting investor attention through advertising
Dong Lou
| Year of publication: |
2014
|
|---|---|
| Authors: | Lou, Dong |
| Published in: |
The review of financial studies. - Cary, NC : Oxford Univ. Press, ISSN 0893-9454, ZDB-ID 1043666-2. - Vol. 27.2014, 6, p. 1797-1829
|
| Subject: | Unternehmensfinanzierung | Corporate finance | Kapitalbedarf | Capital requirements | Investition | Investment | Marketingmanagement | Marketing management | Kapitaleinkommen | Capital income | Insiderhandel | Insider trading | USA | United States | 1974-2010 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371385