Attractiveness sensitive versus attractiveness neutral territorial market partitions : comparative analysis and congruence measures in the case of bank agencies in an intrabrand context
Mihai Calciu ; Franck Delagrande
| Year of publication: |
1998
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|---|---|
| Authors: | Calciu, Mihai |
| Other Persons: | Delagrande, Franck (contributor) |
| Published in: |
Perspektiven des Dienstleistungsmarketing : Ansatzpunkte für Forschung und Praxis. - Wiesbaden : DUV, Dt. Univ.-Verl. [u.a.], ISBN 3-8244-6550-7. - 1998, p. 47-80
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| Subject: | Bankgeschäft | Banking services | Räumlicher Wettbewerb | Spatial competition | Gravitationsmodell | Gravity model | Marktsegmentierung | Market segmentation | Region | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299615