Extent:
Online-Ressource (XIX, 275 S. 81 Abb, online resource)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
ISBN: 978-3-658-11647-7 ; 978-3-658-11646-0
Other identifiers:
10.1007/978-3-658-11647-7 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014017940