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A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter
Florenthal, Bela, (2016)
Young consumers’ motivational drivers of brand engagement behavior on social media sites
Florenthal, Bela, (2019)
Nonprofits meet millennials : a hybrid approach of uses and gratifications and TAM to identify the drivers of monetary donation intention
Florenthal, Bela, (2020)