Attribute resemblance and preference for products : moderating effect of attribute familiarity
Year of publication: |
2023
|
---|---|
Authors: | Suk, Kwanho |
Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 25.2023, 1, Art.-No. 2, p. 3-14
|
Subject: | Attribute resemblance | Similarity | Typicality | Attitude toward the product | Choice |
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