Attributes and retail format preference for branded pulses
Year of publication: |
2014
|
---|---|
Authors: | Geetha, M. ; Naidu, Gitanjali |
Published in: |
South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management. - Bingley : Emerald, ISSN 2045-4457, ZDB-ID 2684635-4. - Vol. 3.2014, 2, p. 190-208
|
Subject: | Marketing | buyer behavior | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenartikel | Brand | Markenführung | Brand management | Betriebsform | Retail format |
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