Auch das Gefühl muss passen?! : der Einfluss der Kongruenz zwischen redaktionellem Kontext und Werbung auf die Werbewirkung im Internet
Huber, F.; Meyer, F.; Kron, S. Center of Market Oriented Product and Production Management
| Year of publication: |
2015
|
|---|---|
| Authors: | Huber, Frank ; Meyer, Frederik ; Kron, Sebastian |
| Publisher: |
Mainz : Center of Market Oriented Product and Production Management |
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | IV, 84 Bl graph. Darst 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2223486-X. - Vol. 32 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-938879-60-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011283280