Audit and benchmarking of supermarket catalog composition in five countries
Year of publication: |
2023
|
---|---|
Authors: | Tan, Pei Jie ; Tanusondjaja, Arry ; Corsi, Armando ; Lockshin, Lawrence S. ; Villani, Christopher ; Bogomolova, Svetlana |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 3, p. 589-616
|
Subject: | content analysis | price promotion | print advertising | Supermarket catalog | Lebensmitteleinzelhandel | Food retailing | Printwerbung | Print advertising | Verkaufsförderung | Sales promotion | Benchmarking | Preismanagement | Pricing strategy | Werbung | Advertising |
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