Auditing Educational Program Performance: A Multi-Stage Analysis of Current Student Satisfaction
<title>ABSTRACT</title> Using multi-stage modeling and analysis, current student satisfaction with an educational program is assessed. A statistical model is developed to estimate students' relative importance weights for five major components of the educational-program offering. The determinants of these five major components are assessed with a second-level analysis. The regression models have high levels of statistical fit. The determinants of educational program performance are clearly identified with consequent implications for allocation of managerial effort.
Year of publication: |
1996
|
---|---|
Authors: | Chapman, Randall G. |
Published in: |
Journal of Marketing for Higher Education. - Taylor & Francis Journals, ISSN 0884-1241. - Vol. 7.1996, 3, p. 17-37
|
Publisher: |
Taylor & Francis Journals |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Brandmaps : the competive marketing strategy game
Chapman, Randall G., (1994)
-
Marketing research in Canada : a status report
Wong, Kenneth B., (1978)
-
Brand Performance Comparatives
Chapman, Randall G., (1993)
- More ...