Aufbau einer Arbeitgebermarke in Handwerksbetrieben der Baubranche
Jochen Heming
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Heming, Jochen |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Spektrum |
| Subject: | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | KMU | SME | Handwerk | Skilled crafts | Bauwirtschaft | Construction industry | Deutschland | Germany | Handwerksbetrieb | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | X, 173 Seiten Diagramme 21 cm, 253 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Masterarbeit, Fachhochschule Münster |
| ISBN: | 3-658-18124-9 ; 978-3-658-18124-6 ; 978-3-658-18125-3 |
| Other identifiers: | 10.1007/978-3-658-18125-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822268