Aufgaben und Instrumente eines umweltorientierten Marketings
Year of publication: |
2009
|
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Authors: | Kupp, Martin |
Published in: |
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen. - Stuttgart (Hohenheim) : Ulmer, ISBN 978-3-8001-5995-6. - 2009, p. 207-216
|
Subject: | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Öko-Marketing | Green marketing |
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